| Letter | Meaning | Why it matters |
|---|---|---|
| E | Experience | Content shows first-hand knowledge or real-world use |
| E | Expertise | Demonstrates skill or credentials in the topic |
| A | Authoritativeness | You / your site are trusted as a source |
| T | Trust (core) | Accuracy, honesty, transparency, safety |
Google uses these to evaluate content quality — especially for SEO, because they want to rank trustworthy info.
🧠 Why E-E-A-T Matters
It helps Google understand:
- Is this content reliable?
- Is the creator qualified to talk about this?
- Can users trust this information?
This is extra important for YMYL (Your Money or Your Life) topics like:
- Health/medical
- Finance
- Legal
- Safety
- Product reviews that influence spending
📌 How to Improve E-E-A-T on Your Site
| Area | Action |
|---|---|
| Experience | Show case studies, real photos, results, screenshots |
| Expertise | Add credentials, bio pages, cite industry sources |
| Authoritativeness | Earn backlinks, brand mentions, testimonials |
| Trust | Include reviews, privacy policy, author info, contact page |
🏗 Mini Checklist
Author bio with expertise
Cite reputable sources
Show personal use / real results
Include trust signals (SSL, policies, reviews)
Get backlinks from relevant sites
Avoid thin or AI-spam content
Publish expert-reviewed content if needed
If you want, I can also:
📘 Write you an E-E-A-T optimized About page
🧾 Create author bios for SEO credibility
🔗 Give you E-E-A-T site checklist
🏗 Build a content plan focused on E-E-A-T
- 📘 Write an E-E-A-T optimized About Page
- 👤 Create SEO-focused author bios
- ✅ Provide a full E-E-A-T checklist
- 🏗 Build a content plan focused on E-E-A-T
- 🌐 Review your website for E-E-A-T improvements (share link)
Perfect — I can write a high-authority, SEO-focused About Page.
To make it tailored for you, I need a few details first 👇
Answer These Questions
Reply with your answers (short is fine):
- Business/Brand Name:
- Industry/Niche:
- Target Audience: (Homeowners, e-commerce owners, local businesses, roofers, etc.)
- Your role & experience: (Years, certifications, background)
- Mission/What you help people do:
- Unique value: (Why choose you?)
- Social proof you have:
(check all that apply)
- ⭐ Testimonials
- 📈 Case studies
- 📊 Results / data
- 📍 Local presence
- 🏆 Certifications/licenses
- 🤝 Partnerships
-
Tone preference:
- Professional & authoritative
- Friendly & trustworthy
- Modern & bold
- Other:
Extra (optional but powerful)
Add anything that makes you credible:
- Awards?
- Featured in media?
- Speaking / training experience?
- Real-world proof (before/after, screenshots)?
- Your story/why you started?
SEO & digital marketing
Small businesses & creators
10+ years in SEO & content
Help websites rank & grow revenue